FOR ATHLETES AGES 10+

Not every athlete has a sports psychologist. Every athlete can have Coach Ava.

Coach Ava is an AI mental performance coach that helps youth athletes build confidence, handle pressure, and bounce back from mistakes — delivered right over text.

Get started — $10/month → See a sample conversation → Cancel anytime · no long-term commitment
A
Coach Ava
online
Text-basedno new apps to learn
Ages 10+every sport
Sport psychologistsdeveloped with experts
Safe & privatebuilt for youth
HOW IT WORKS

Ready to go in minutes

No apps to download. No complicated setup. Ava meets your athlete where they already are.

01
Parents sign up
Complete a quick onboarding form about your athlete — their sport, goals, and what they're working on mentally.
02
Ava introduces herself
Your athlete gets a text message from Coach Ava. She learns their voice, their goals, and what makes them tick.
03
Daily coaching begins
Pre-game mental prep, post-game reflections, slump support, confidence building — on their schedule, in their language.
04
Parents stay informed
Monthly progress reports land in your inbox. You'll see themes, wins, and how Ava's coaching is evolving.
WHAT AVA COACHES

Real results for real athletes

🧠
Increase confidence
Believe in yourself before, during, and after competition.
🔥
Reset faster
Shake off mistakes and bounce back strong.
🎯
Stay focused
Block out distractions and perform under pressure.
💬
Stop negative self-talk
Flip doubt into action cues that work.
😰
Handle pressure
Stay calm in big moments, tryouts, and finals.
❤️
Love the game again
Reconnect with why you play and perform from joy.
THE RESEARCH

Real sports psychology. Not motivational fluff.

The same techniques MLB and college coaches actually use, delivered like a text from a coach who gets it. Every technique is grounded in peer-reviewed research.

Self-talk
What you say to yourself changes how you perform
A meta-analysis of 47 studies confirmed self-talk significantly improves sport performance. Instructional self-talk produces the strongest results.
Hatzigeorgiadis et al., Perspectives on Psychological Science, 2011
Anxiety reframing
Nerves and excitement feel identical in your body
Saying "I am excited" before a high-stakes performance improved outcomes more than trying to calm down. The difference is meaning, not chemistry.
Brooks, Journal of Experimental Psychology, Harvard, 2014
Breathing
A 15-second reset for the nervous system
Slow, controlled breathing with an extended exhale activates the vagus nerve and shifts the body from fight-or-flight to calm-and-ready.
Lehrer & Gevirtz, Frontiers in Psychology, 2014
Visualisation
Mental rehearsal activates the same pathways as practice
Vividly visualising a performance activates many of the same motor pathways as physical execution — extra reps without leaving the room.
Driskell, Copper & Moran, Journal of Applied Psychology, 1994
Growth mindset
Believing you can improve changes how you respond to failure
Athletes who believe ability is developed through effort are more resilient, train harder, and recover faster from setbacks.
Dweck, Stanford University
Pre-game routines
Consistency signals the brain that preparation is complete
Consistent pre-performance routines reduce anxiety and improve execution under pressure, working as a psychological anchor.
Cotterill, Sport & Exercise Psychology Review, 2010
FOR PARENTS

Not every family can afford $200+ a session. Every family can afford this.

Mental performance coaching for youth athletes has historically been out of reach for most families. Ava makes it accessible, consistent, and safe.

  • Monthly email reports on your athlete's mental progress
  • 3-level safety system — escalates to you if needed
  • Ava is a coach, not a therapist — clearly communicated
  • Pause or cancel anytime — no lock-in contracts
  • Built for ages 10+ with age-appropriate coaching that grows with your athlete
MONTHLY PROGRESS REPORT — MAY 2026
Athlete
Jordan, 14 · Soccer
Sessions
18 check-ins
Focus this month
Managing nerves before big games
“Used my breathing drill before the semifinal and felt way more calm.”
BUILT FOR AGES 10 TO 18

Safety comes first, and coaches stay in the loop.

Coach Ava is an AI mental performance coach, and we say so clearly. She is a coach, not a therapist, and she is built to notice when something is bigger than sport.

A three-level safety system

Every message is checked for signs that an athlete may need more than coaching. The response grows with the concern.

1
Extra careWhen an athlete seems stressed or overwhelmed, Ava slows down and checks in more deeply.
2
Parents, with the athlete's sayIf something seems bigger than sport, Ava responds warmly, shares resources, and asks whether the athlete wants their parents told. Someone on the Coach Ava & Co team is alerted as well.
3
Parents are told right awayIf an athlete shares something that points to serious danger, Ava gives crisis resources immediately and your family is notified.
Alerts never quote your athlete's messages. Parents are told only that there is a concern and when it came up.

Coaches can add their voice

With a team plan, the people who know your athlete best help shape the coaching.

  • Coaches share input about each athlete through a short feedback form.
  • That input is factored into how Ava coaches that athlete.
  • Athletes' conversations stay private. Coaches share input, but they do not see the chats.
  • Parents get a monthly progress report on how their athlete is doing.

See team plans →

SIMPLE PRICING

One flat monthly rate

No per-message fees. No session limits. Just consistent mental performance coaching, every single day.

$200+
One private session with a mental performance coach can cost this much.
VS
$10
A full month of Coach Ava, with unlimited text coaching.

A month of Coach Ava costs about one-twentieth of a single $200 session.

INDIVIDUAL PLAN
$10/athlete per month
Cancel anytime, no long-term commitment
✓Unlimited text coaching sessions
✓Pre-game mental prep routines
✓Post-game reflections & recovery
✓Monthly parent progress reports
✓3-level safety escalation system
Get started →
30% OFF PER ATHLETE
COACHES & CLUBS
$7/athlete per month
Billed monthly for teams of 10+
✓Upload a roster CSV
✓Ava coaches every athlete individually
✓Coach input factored into each athlete's coaching
✓Monthly parent progress reports
✓3-level safety escalation system
Team plans & pricing →
🛡️

Important: Ava is a coach, not a therapist

Coach Ava provides mental performance coaching based on evidence-based sport psychology techniques. She is not a licensed mental health professional and does not provide therapy or medical advice. If your athlete is experiencing mental health challenges, please consult a qualified professional.

COACH AVA & CO The Sports Parent's Guide to the Mental Game. A free six-page guide for parents
FREE FOR SPORTS PARENTS

Not ready to sign up? Start with the free guide.

Simple, practical ways to help your athlete handle nerves and bounce back from mistakes: what to say on the ride home, a calm pre-game routine, a three-step reset, and when to look for more support.

We will email you the guide right away. Unless you tick the box, that is the only email you will get from us.
QUESTIONS

Frequently asked questions

The most common questions parents and coaches ask before signing up.

What is Coach Ava & Co?+
Coach Ava & Co is an AI mental performance coach delivered daily by text message, built specifically for youth athletes ages 10 and up. Ava helps young athletes build confidence, manage pressure, and develop the mental skills top athletes use — sport psychology techniques adapted for kids, not therapy.
Is Coach Ava a therapist or mental health professional?+
No. Coach Ava is a mental performance coach, not a licensed therapist, psychologist, or medical provider. She focuses on sports performance — confidence, focus, resilience, and self-talk — not clinical mental health treatment. Coach Ava includes a built-in safety system that alerts parents immediately if a child shows signs of real distress, and families are always directed to professional resources when needed.
What ages and sports does Coach Ava work with?+
Coach Ava is designed for athletes ages 10 and up and supports every sport — from baseball and soccer to hockey, gymnastics, and more — with routines tailored to the specific pressures of each one.
How does Coach Ava actually work?+
After a parent completes a short sign-up form, Coach Ava introduces herself to the athlete directly by text message. From there, she delivers pre-game mental prep, post-game reflection, and ongoing coaching around confidence, focus, and resilience — all through everyday text conversation, with no new app to download.
How much does Coach Ava cost?+
Individual athletes are $10/month, with team and club pricing at $7/athlete/month for groups of ten or more. There are no long-term contracts — cancel anytime.
Is my child's information private and safe?+
Yes. All conversation data is encrypted, and personal data is never sold. Parents receive monthly summaries of themes and progress rather than transcripts. The one exception is safety: if Coach Ava detects signs of real distress, parents are notified immediately regardless of the general privacy of conversations.
Can Coach Ava help with a slump or loss of confidence?+
Yes — this is one of the most common reasons families sign up. Coach Ava uses evidence-based techniques like reframing, breathing exercises, and pre-performance routines to help athletes reset after a bad game, quiet negative self-talk, and rebuild confidence heading into the next one.
Can a coach or club sign up a whole team?+
Yes. Coaches and clubs can upload a full roster and get every athlete coached individually at a discounted rate of $7/athlete/month for teams of ten or more, with coach input factored into each athlete's coaching.

Trained the body. Now train the mind.

For parents of youth athletes · cancel anytime · no long-term commitment

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