Coach Ava gives every athlete on your roster daily, personalized mental performance coaching — on WhatsApp, in their language, 365 days a year.
10-athlete minimum · 30% off individual pricing · Billed monthly to your club
"The mental side of sport is at least 50% of performance, but it's the last thing most teams invest in."
— Sport psychology research consensusOne form. Upload your roster. Pick your dates. We handle the rest.
Fill out a quick form with your club details, upload your roster as a CSV, and pick your season start and end dates.
Your club is charged $7/athlete/month via Stripe. One invoice, one monthly charge — no per-message fees or surprises.
You get a unique link to share with your athletes or parents. Each person completes a 2-minute onboarding on their own.
Each athlete gets a personal WhatsApp introduction from Coach Ava. She learns their sport, position, goals, and mental game.
Pre-game prep, post-game reflection, slump support — every athlete coached individually, on their schedule, in their language.
Add or remove athletes anytime from your coach dashboard. Monthly team reports land in your inbox automatically.
Evidence-based mental performance techniques, adapted for young athletes and delivered in a way that actually resonates.
Believe in yourself before, during and after competition.
Shake off mistakes and bounce back strong.
Block out distractions and perform under pressure.
Flip doubt into action cues that work.
Stay calm in big moments, tryouts, and finals.
Reconnect with why you play and perform from joy.
You can't be available to every athlete, every day. Ava can.
Your athletes are already on WhatsApp. No new apps, no logins, no friction. Ava shows up in their message list alongside their friends.
Got athletes from different backgrounds? Ava coaches in English, French, and Spanish — each athlete in their own language.
Off-season, pre-season, tournament week — Ava is available every day. No scheduling, no cancellations, no gaps.
Ava reinforces what you teach on the field. Share focus themes with your team and Ava weaves them into every conversation.
See which mental themes are showing up across your roster. Spot the athlete who's struggling before it becomes a performance issue.
Built for youth. Three-level safety system — if something serious comes up, Ava escalates appropriately and notifies parents.
Mental performance coaching used to be reserved for elite programs with big budgets. Not anymore.
"I noticed a real shift in how my players handled being down in the second half. They weren't spiraling anymore — they were resetting. That's Ava's work."
"Our travel team does 40+ games a season. Ava handles the mental prep and debrief so I can focus on strategy. It's like having a sport psych on staff."
"The kids actually use it — that's what surprised me. They message Ava before games without being told. It's become part of their ritual."
No complicated tiers. Pay for your athletes monthly. Cancel when your season ends.
A 20-athlete team costs $140/month. Less than one session with a sport psychologist.
10-athlete minimum · 30% discount · Club billed monthly · No season lock-in